Our first step as the Mallorca Live Festival Foundation is to sponsor this year’s Half Marathon Magaluf. This race, with more than 30 years of history, seeks to reinvent itself to continue generating a positive impact in Calvià.

From the organization of Half Marathon Magaluf, this agreement is considered strategic, as the secretary of the Calvià Foundation, Xavier Pascuet de La Riva, pointed out: “Both entities share the same vision, to contribute to the positioning of the area as a quality destination by running responsible and appealing events that generate a positive impact.”


Álvaro Martínez, director of Mallorca Live Festival and patron of the foundation, highlights the importance of participating in Calvià’s public life throughout the year: “as a festival we have been actively working on creating a new image of Magaluf for four years and, for us, helping the socio-cultural development of the municipality and supporting all kinds of activities related to culture, sports, gastronomy and commerce is a natural step”.


This sponsorship aims to have a direct impact on the participant’s experience. In order to do so, a series of actions will be carried out, amongst which the following stand out:


  • Creation of a Mallorca Live kit for participants.
  • Reinforcement of the cheer zones with a new spot associated with Mallorca Live.
  • Support for the children’s race with the management of gifts for participants.
  • Mutual support in the communication of both entities.